Tuesday, January 24, 2006

Deal yourself into powerful branding trends...

Dr. Robert Passikoff has a thing for customer loyalty. His company, Brand Keys, measures the links between brands and the levels of their customers' devotions, and touts the fact that the results predict future consumer behaviors. Late last year, Dr. Passikoff published a story called "Five Keys to Branding Success in 2006" on ChiefMarketer.com, and these bullets reveal the doctor-approved activities we should be focusing on to drive consumer loyalties for our brands.

1. Emphasize "engagement"
2. Address consumer expectations by using technology
3. Use websites and blogs better
4. Embrace the possibilities of online gaming experiences
5. Brand some entertainment for your faithful.