Friday, March 03, 2006

AMA Webcast: Lessons from an NPR Producer...

Over the years, National Public Radio has consistently offered the very best in information, whether it's news or entertainment. The network reaches much of the world through the public airwaves, cable and satellite TV and the internet, and there are few who don't tune-in often for the latest news updates and their favorite programs. With such an epic role in U.S. culture, is there a key to what makes NPR so powerful?


To me, the power is in the stories that reach us through NPR's spectrum. There is something about the approach to storytelling which is especially captivating and engaging; having heard even one of them, a connection can be made that is likely to bring listeners back. With podcasting offering each of us the opportunity to become broadcasters, I think this secret of NPR's success can help many people elevate their offerings. With that in mind, consider participating in the American Marketing Association's FREE upcoming webcast entitled Lessons from an NPR Producer. The event is offered at three different times on Mon., Mar. 13, and will feature an interview with Tony Kahn, a veteran PBS and NPR producer, narrator and host who is currently producing WGBH Boston's remarkable Morning Stories podcast series. Be sure to check it out, for the rest of the story....