Tuesday, September 05, 2006

All about cleaning up the world's coastlines....

Thanks to everyone around the globe for sharing the news on the work of Goodby, Silverstein & Partners and Stardust Studios for the California Coastal Commission in the Public Service Announcement entitled "Non-Native Species" which you can view online here. A smaller MPEG version is available here.


The goal of the PSA is to spur as many people as possible (last year, a record 52,000 volunteers showed up) to participate in the 22nd annual California Coastal Cleanup Day, scheduled for Sept. 16, from 9 a.m. to noon, at more than 700 locations around the state. Volunteers will clean trash and debris from 1,100 miles of the California coast, and another 1,000 miles along the inland shorelines of bays, creeks, rivers and lakes throughout California. Organizers of this year's event hope to build on the success of last year's, when an estimated 52,000 volunteers turned out to remove nearly 1 million pounds of debris from California's shorelines, marking the largest single event in terms of volunteers and pounds of debris in the cleanup's history.

Indeed, California's event is only one part of the world's largest marine-related volunteer event: the Worldwide Coastal Cleanup Day, being organized by The Ocean Conservancy. For everyone interested in getting involved outside of California, this international site has resources for journalists, coordinators and potential volunteers. Thanks for having a look, and for considering being a part of this world-healing effort.

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