Friday, November 17, 2006

Crowning this year's brand leaders...

The cover story of the October/November issue of Chief Executive Magazine is a fascinating feature by Jennifer Pellet which fleshes out the results of its 2006 CEO Brand Leadership Survey. Conducted by the magazine in conjunction with brand consultancy firm Lippincott Mercer, the results of the survey of nearly 500 CEOs and CMOs provide a ranking of CEOs who are perceived as being the best brand managers by their peers.

Example of the types of innovative marketing activities that keep Harley-Davidson among the world's top brands.

"What these brands have in common is investing in their brand in new and interesting ways," reports Lippincott Mercer's COO Suzanne Hogan, "which suggests recongition of the importance of taking a more holistic approach to brand image management. It's about marketing and the customer experience, but it's also about happy employees, reinvention through new products and services and aconcerted effort to deliver an experience or product in a different, distinctive way." Here are the top 10 brand leaders, according to the story:
. Steve Jobs, Apple Computer
. Jim Donald, Starbucks
. Eric Schmidt, Google
. Jim Parker, Southwest Airlines
. James Ziemer, Harley-Davidson
. Robert Ulrich, Target
. Neville Isdell, Coca-Cola
. Richard Branson, Virgin
. Meg Whitman, eBay
. Mark Parker, NIKE

Please see the October/November issue of Chief Executive for the rest of the story....