Thursday, November 16, 2006

Uniting political shot...

Many thanks to everyone who sent responses to my last post. While I don't intend to maintain a political platform here, the occasion was momentous. Furthermore, it does seem obvious that there is not a more important proving ground for the successful use of marketing, science and technology than the business of politics, and I feel that the election results verify that the Democratic Party's strategic alchemy, which I highlighted, was indeed extremely effective. Beyond all that, as the politicians, campaigns and even the electorial process have made abundantly clear over the past many weeks, the business of politics can also be quite entertaining.

During election times, it's not hard to catch prominent ad-industry practitioners baring their own political souls, as evidenced in the Nov. 6 issue of Adweek, which features this question in its "Just Asking" feature: What elements make for great political advertising and why? I thought you might enjoy reading a few of the answers contributed.
. The candidate should be able to sum up his or her message in five words or less. When I worked on the Clinton campaign, the mantra 'It's the economy, stupid' trumped any negative message. -- Linda Kaplan Thaler, CEO, CCO, The Kaplan Thaler Group, New York
. It helps to have a great politician. It's odd how frequently that issue is overlooked. -- Andrew Essex, svp, editorial creative director, Droga 5, New York
. Sincerity, honesty and a clear position on issues that really matter. Negative ads have their place, but they cannot be the only message. You need to drive pople to the polls, not away from them. -- Jeff Freedman, principal, Small Army, Boston.

Please see Adweek's Nov. 6 issue for the rest of the story....