Tuesday, December 19, 2006

Tom Messner's reading light...

Last year at this time, Euro RSCG New York partner and Adweek columnist Tom Messner shared a brilliant reading list with us, presenting his harvest of the best marketing and advertising books published in recent history. Among the 28 titles recommended, you may find the perfect gift for a business colleague or associate -- or perhaps something for your own stocking. Be sure to check-out the original story linked above for the footnotes....

. Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising
. Purple Cow: Transform Your Business by Being Remarkable
. The Future of Men: The Rise of the Ubersexual and What He Means for Marketing Today
. And Now a Few Words From Me : Advertising's Leading Critic Lays Down the Law, Once and For All
. Lovemarks: The Future Beyond Brands
. Leap! A Revolution in Creative Business Strategy
. Absolut Sequel: The Absolut Advertising Story Continues
. The Brand Gap: Revised Edition (2nd Edition)
. Truth, Lies and Advertising : The Art of Account Planning
. Whatever Happened to Madison Avenue: Advertising in the '90s
. Your Call Is Important to Us: The Truth About Bullshit
. The New Positioning: The Latest on the World's #1 Business Strategy
. Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld
. Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
. Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
. Brandscendence: Three Essential Elements of Enduring Brands
. Ordinary Advertising. And How To Avoid It Like The Plague.
. BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
. The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising
. The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth
. The Culting of Brands: When Customers Become True Believers
. Buzzmarketing: Get People to Talk About Your Stuff
. Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds
. Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
. The Power of the Obvious
. The Pawnshop Chronicles
. The Breakaway Brand: How Great Brands Stand Out
. Knock the Hustle: How to Save Your Job and Your Life from Corporate America

Thank you for the recommendations, Mr. Messner!