Wednesday, January 03, 2007

2007 under the influence -- of marketing...

Welcome to 2007, where the world remains just as crazy, dynamic, and exciting as we left it at the end of 2006. I wish you great things in the year to come, and I thank you for visiting this blog.

Over the past year, I've been very impressed with the blog of Rohit Bhargava, Ogilvy Public Relations' VP of Interactive Marketing and a founding member of the 360 Degree Digital Influence group, which helps major businesses strategically focus on marketing during the digital media revolution. I found his insights in a recent posting on his blog, Influential Interactive Marketing, to be very interesting -- and thought I'd recap them here in pointing you over to his site, which is truly an amazing resource. The Dec. 29 post relates Rohit's Top 7 Marketing Trends for 2007 -- follow the link to learn more about each one:
. Sharing a Corporate Personality
. Widget Marketing
. Social Media Optimization
. AutoTagging and AutoSorting
. Human Filtered Search
. Contentcasting
. Online Identity Shifting