Wednesday, March 14, 2007

ATTIK's James Sommerville ready to operate (on brands) in Russia...

HiBrand 2007 is an international conference on branding set to occur this Friday and Saturday, March 16 and 17, in Moscow, where a group of distinguished international experts in the field will explore innovative brand strategies in depth. Among principals from other top firms, including Cato Purnell Partners, David Carson Design, Dragon Rouge, Enterprise IG, Fitch, FutureBrand, Identica, Interbrand, Landor, Lippincott Mercer, MetaDesign, Total Identity and Wolff Olins, global creative and brand-engineering agency ATTIK's own Co-Founder and Group Creative Director James Sommerville will present a session entitled "Plastic Surgery for Brands," wherein he will reveal techniques and secrets his firm has evolved over the past 20 years to help leading brands conquer new markets and appeal to new demographic groups.

The conference is organized and presented by Identity magazine, Russia's first magazine on branding and commercial design, whose mission is to open and expand the country's branding and commercial design markets. Having recently joined the ICOGRADA Design Media Network, Identity's founder and publisher is, which since 2000 has emerged as one of Russia's leaders in brand-consulting and commercial design.