Wednesday, July 18, 2007

Create an ad to help save the world...

Following the Live Earth extravaganza, Al Gore made an announcement that resulted in this July 12 story in The New York Times under the headline of "Create-an-Ad Contest Aims to Push Climate Message." Reporter John Broder's story lets us know that, since governments around the world are moving much too quickly in Mr. Gore's opinion, the former U.S. Presidential hopeful is putting his faith in advertising. More specifically, Mr. Gore's environmental group, The Alliance for Climate Protection, has issued invitations to ad agencies to create 'eco-spots' in either :15, :30 or :60 versions, addressing global warming and providing local or national calls-to-action. Along with making a positive impact on the world, creators stand to win a Toyota Highlander if their entry is judged to be the best. Spots must be submitted by September 12; more info is available at www.current.tv/ecospot.


I'm providing this amazing 2002 spot for the Toyota Rav4 as an inspiration to help prime your pumps. It was directed by Patrick Murphy of Los Angeles visual effects design company A52 for Toyota and conceived by creatives at Saatchi & Saatchi LA; complete credits are here. Break a leg!