Monday, October 08, 2007

Bootcamps for both sides of your brain...

Today I discovered The Professional Network Small Business Resource Center, a truly amazing site from Nielsen Business Media offering tons of up-to-date information on starting and operating a business. It's hard to imagine a richer underlying resource for this information, considering NBM's trove of market-leading trade magazines covering entertainment, media, marketing, retail, travel, professional performance, real estate, design and healthcare, its numerous directories and business-to-business products, plus events, conferences, and trade shows. Among the Small Business Resource Center's offerings, I learned about a free full-day Interactive Marketing Virtual Conference and Trade Show from Adweek Media set for Tues., Oct. 16, on the subject of "Staying Ahead of Technology - And Your Competitors." The presenters include leading journalists from Adweek, Nielsen, Brandweek and Mediaweek, plus many other VIP luminaries. Click on the event's title for full info and to register.

On Nov. 15, after you've dialed-in the latest technological innovations, you might also consider attending what media sponsors Advertising Age and Creativity refer to as Bootcamp for your Right Brain: The IDEA Conference 2007. Register by Oct. 16 to save $100 off the admission fee ($575 after that) and plan to reap scores of business-driving new ideas in the course of networking with some of the business world's most provocative innovators. Put it all together and you'll have a brilliantly productive and heady holiday season, and a high-power launching pad for the 2008 of your dreams. Ready set? Go!