Tuesday, February 26, 2008

Inaugural Digital Media Awards celebrate best campaigns from Asia Pacific...

I was introduced to the Hong Kong-based English-language magazine Digital Media last year and quickly came to appreciate the thoughtful contents and colorful insights contained in the pages of each monthly issue. You may be interested to see the results of the magazine's inaugural Digital Media Awards, which reflect the opinions of a Who's Who panel of judges assembled especially to curate the best marketing campaigns of 2007 from the Asia Pacific region. Presented below South China Morning Post's "Best Viral Marketing" award-winning video, enjoy the top honoree for each awards category.



Platinum Award -- and Best Innovative Approach: Pepsi Creative Challenge 2
Brand: Pepsi
Client: PepsiCo China
Agency: Agenda Corporation

Digital Media Award: Toyrama
Brand: HPxw9400 Workstation
Client: Hewlett-Packard Asia Pacific
Agency: Arc Worldwide Singapore

Best Online Campaign: Sunsilk Gang of Girls
Brand: Sunsilk
Client: Hindustan Unilever
Agency: MindShare Fulcrum

Best Loyalty Campaign: The Chivas Life
Brand: Chicas Regal
Client: Pernod Ricard China
Agency: Agency.com Shanghai

Best Viral Marketing: "Bush and Hu"
Brand: SCMP.com
Client: South China Morning Post
Agency: OgilvyOne Worldwide Hong Kong

Best Activation Campaign: "Pago"
Brand: Pago virtual wallet
Client: ASB Bank New Zealand
Agency: OMD New Zealand

Best Email Marketing Campaign: "Virtual Stalker"
Brand: Axe Vice
Client: Unilever
Agency: BBH Asia Pacific

Best Use of Mobile: "Say Goodbye"
Brand: Razr
Client: Motorola
Agency: The Hyperfactory and Ogilvy Hong Kong

Best Search Marketing Campaign: "Hong Kong: Live It, Love It"
Client: Hong Kong Tourism Board
Agency: e-Crusade Marketing