Thursday, April 17, 2008

Fun and games in marketing...

Going back several years now, I have subscribed to the ultra-informative newsletter The eMarketer Daily from e-business market research site eMarketer.com. When you put together The eMarketer Daily's lead stories from April 4 and April 11, here's what you get: First, telephone, TV and Internet offerings are rapidly becoming more sophisticated, and senior analyst Ben Macklin tells us that marketers should be scaling their efforts accordingly... and next, at this point in time, nearly three-quarters of the US population already plays video games, and that number is on the rise. If you're interested in translating these developments into action, I am happy to share an excellent resource with you....


Neal Leavitt, the president of Fallbrook, CA-based Leavitt Communications, has contributed an amazing story to iMediaConnection which was published today under the headline of "Follow the clues to a marketing payoff." In the lead for this expertly researched, information-rich article, the author relates, "Creating an immersive, multimedia game to promote your brand may seem like an out-of-reach pipe dream, but it could be easier than you realize -- and worth more than you can imagine." Check it out, and as you begin hatching your ideas for your own Alternate Reality Game, you might want to reference these two articles from Edge Magazine's game developer columnist James Portnoy:
. How to Make Games User-Friendly
. Making Games User Friendly Pt. 2