Thursday, April 10, 2008

Psst: You have got to try this!

One of the most time-tested and powerful means for promoting a product, service, brand or business is having people personally recommend it to their friends. Many terms are applied to this activity, and whether you call it buzz marketing, viral marketing, word-of-mouth marketing or something else, the human desire to connect with others -- taken to new heights by virtue of the expanding toolset available nowadays via social networks -- makes this power available to just about everyone, and you don't need a big budget to crank it up. What you may need, however, is a sound business strategy and operation, a positive environment for success, and/or products or services which are truly buzz-worthy. To get your game on in those areas, I highly suggest you follow this link and download the new Forrester Report on The Chief Customer/Experience Officer Playbook. Next...

...make a date for 11am CST on April 23 to join Andy Sernovitz, the author of "Word of Mouth Marketing: How Smart Companies Get People Talking," founder of the Word of Mouth Marketing Association, and faculty member of Northwestern University, in a free webcast from Marketing News Radio. During the show, which is presented by the American Marketing Association, Andy promises to teach us exactly what to do to create our own successful word of mouth marketing campaigns. Be sure to tell a friend!