
. Reputation Saver #1: Play fairly
Sean's first "killer" is competition-bashing, and we all know that slinging mud gets everyone dirty, especially the slinger. In terms of your reputation, as Sean points out, the best bet is to focus on making yourself look good on your own merits, not by trying to discredit someone else.
. Reputation Saver #2: Keep your promises
We have a friend in town who tells his clients up-front that he always over-promises and under-delivers. While that might seem to be a reputation-killer, this is a very talented craftsman who actually does come through consistently, and he doesn't take himself too seriously. For him, the equation actually adds up to him being very successful. It's the people who don't follow through on their promises who drive would-be customers away.
. Reputation Saver #3: Be respectful, and respectable
I know a man who made every deal in his career based on his firm belief that he was smarter than the people he was dealing with. If only he had built his plans on honesty, integrity and fairness, and kept them simple, I believe that his successes would have grown exponentially.
When discussing our reputations, we are inherently referring to those who form opinions on us. To say the least, trying to manage the notions of others can be a slippery slope -- or at worst, a flat-out impossible proposition. Nonetheless, generally speaking, our reputations stand to benefit the most if we are consistently respectful to all others, and if we only say, write or do things that we would say, write or do in the presence of our bosses, mentors or heroes.
